Apple, the beloved company that brings us iTunes, Macintosh laptops, and the all-new iPhone 5S, as well as 5C, is being sued for illegal technological updates for its products. BBC has jumped right onto the story with a lot of ammo, starting with the announcement mentioning, “Apple is facing a lawsuit for not telling users about the amount of memory required by its flagship operating system.”

Further investigation into Apple’s falsely advertised operating system update has also revealed that 23.1 percent of the total memory is taken away once one installs the iOS 8 update. Moreover, if that were not enough to turn you off of the company’s service, if you upgrade from iOS 7 to 8, more than a GB (gigabyte) of memory simply fades away. Local papers have started to run stories on the issue in support of the original complaint made by Paul Orshan and Christopher Endara.

Both Paul and Christopher are arguing that the company is trying an underhanded marketing strategy. They contend that by lessening the space that their customers can use on their physical Apple products, they are trying to draw people to their iCloud storage system, for a fee, of course. If the lawsuit made by Paul and Christopher succeeds, the company is on the hook for millions in reparation for those using Apple devices.

Apple attempted to release the iOS 8 update once before. However, since iPhone 6’s were still in heavy use, it had to be delayed because it would’ve made those iPhone 6 customers unable to even make calls, which is the simplest of cellular phone functions. The company did issue a public apology for that incident, but as of yet, they have not attempted to acknowledge the possible lawsuit.

BBC will no doubt be applying pressure to the company’s decision as they have once before targeted Apple, but the previous story covered involved the overseas production of Apple products. The company is under continued scrutiny for its foreign labor practices, particularly its use of child labor.

The story that BBC has brought a spotlight to has also highlighted misgivings of the company’s employees in overseas branches. In a non-disclosed e-mail, it was said by Apple executive Jeff Williams that no other company was doing more to ensure employee conditions were well above satisfactory, then “[Jeff] added: We can still do better.”

After having procured the evidence, BBC attempted to elicit a comment from the company. However, the only response garnered was “that [Apple] wasn’t prepared to explain its conduct on camera.” As BBC’s undying scrutiny continued, with the network interviewing staff and children alike, they came across a 12-year-old boy named Rianto, who then said, “I worry about landslides. The earth slipping from up there to the bottom. It could happen.”

Prompted by increasingly incriminating evidence and the company under continued scrutiny by BBC, Jeff Williams sent out a staff e-mail that said: “Our team visited the same parts of Indonesia visited by BBC, and of course, we are appalled by what’s going on there.” “We will not rest until every person in our supply chain is treated with the respect and dignity they deserve.” At this point, BBC and Apple are in a heated duel that could put the company into a crippling corner, and with the company reacting with such reserved responses, it is uncertain how things will play out.

Blog by Matthew Bowers